gatorade x mlb mvp

Art Direction

Agency: Swift Agency
Client: Gatorade
Danny Mota | ACD
Marina Choy | AD
Ty Miller | CW
Noral Molinaro | Design

Bryce Harper. Right fielder for the Phillies. A ‘five-tool player’. First overall pick in the 2010 draft. Youngest position player to perform an All-Star Game (2012). And now, two-time NL (National League) MVP, both in 2015 and 2021.

Conception and process included options for athlete approval, messaging that reflects Gatorade pillars, and lead/approval time (including legal) in mind.