Fisher price x playlab
Art Direction, Illustration
Agency: Wieden + Kennedy
Client: Fisher Price
Noel Yeo | CD
Marina Choy | Art Director
Cody Dummer, Craig Kisson | Copywriters
Nicholas Petrich | Copy Assist, Production Assist
Devon Dickson | Strategist
Jennifer Smith, Mike Shields | Producers
Kaelan Brown, Courtney Knight, Marina Choy | Illustrators
Kay Parchia | Brand Executive
Mikhael Villegas | Post Production, Editor
Did you know that kids have an affinity for flushing toilets? The sound and direct result teaches them cause and effect.
Fisher Price sets out to unite the kid(s) in your life with the kid in yourself, but it can be hard for parents to make that connection when they’re looking for toys that guarantee their child’s interests and growth.
Thankfully, PlayLab helps make sure all Fisher Price toys are backed by science - approved by kids, for kids - so parents can make well informed, easy decisions.
To inform parents, we connected the credibility of PlayLab toys through entertaining and informative social ads. #KidTestedExpertApproved