gatorade x fuel tomorrow
Art Direction
Agency: Swift Agency
Client: Gatorade
Kimi Peterson + Paul Bjork | CD
Anthony Taylor + Terrence Watson | ACDs
Marina Choy, Nakita Simpson | Art Directors
Ty Miller, James St. James | Copywriters
Ian Goldizen | Strategist
Tomas Valladares | Producer
Judah Switzer | DP
Cody Liesinger | Editor
Martin Warszawski | Motion Designer
We Are Helio Sound | Sound Design
Drew Tyndell, Unlimited Time Only, Lucy Dyson | Illustrators
Gatorade set out to capture stories, expand narratives, and dive deeper into ways of promoting and creating equity in sport in 2022. Their overall goal? Help inspire young athletes’ lives and careers by becoming a force behind them and #FuelTomorrow.
Tapping into the G roster, we created work with Serena Williams, Suni Lee, and Hansel Emmanuel to motivate athletes and lovers of sport to tap into what makes them an unstoppable force through featured mini-films focusing on each G-athlete’s Inner Strong.